Hykoo is an American-Israeli startup with the central office located in Brooklyn, New York. What lies at the heart of the main concept of the proposed app is haiku, which is a form of the traditional Japanese poetry consisting of three metrical units of 5, 7, and 5 syllables. At a conceptual level, they decided to rethink the idea of haiku from the perspective of the high-tech age and to create an app that bundles video (3 blocks) with audio and short texts.
CLIENT HYKOO INC. | ROLE ART DIRECTION & DESIGN | TOOLS PHOTOSHOP / SKETCH
The challenge that I set to myself was coming up with a creative concept for a mobile app and a website, developing a refreshing design and graphic elements that would be able to attract new users and to maintain those who have been using the product for a while. In order to achieve this, I made a research during which I have examined the opponent apps and have learned their pros and cons. Further, I have traced the recent video and photo apps evolvement tendencies and incorporated the insights that I gained into my project.
After doing the main part of the work on my own, using Adobe Photoshop and Sketch, I presented the finished materials to the art director of the developing company. It is noteworthy that the working process included not only research and working out of the concept and the design but also creating mock-ups and sketches, based on the UX-source files. Finally, I developed an icon for a mobile app, based on the logo used by the start-up as the symbol of their product.
The newsfeed contains 2 main calls-to-action: watch the video and create new video. Besides, there exist secondary and tertiary calls-to-action (depending on user’s preferences on the specific page): menu and search (by tags, discover and popular users), user profile and video info (upload time, location, likes and comments).
I paid special attention to what is in my view the most important for a new user, which is, tutorials. All the info is divided into 5 sections and is fashioned in a form of cards with graphic elements, when every card highlights another key feature of the app (I created illustrations in a flat style for the music section, based on well-known music albums).
I proposed the idea of “expanding the range” of the create-a-text section by means of adding a sticker function. It means that the user can choose a sticker, define its size and place it within the video frame as he wishes. For that purpose, I designed a package of emoticons in a unified manner, in the style of the most popular emoticons used in the social networks.
It also proposes search by tags and by users, providing all the relevant information including the screenshot of the most recently uploaded video. For these sections, I designed special icons that the user is evidently familiar with, while they are still in tune with the overall style of the app.
Besides the concept and the design of the mobile version of the app, I developed mock-ups and designed the official website. I created a landing page that includes the info about the main features and possibilities of the app. The page is stylized in shadow tones that emphasize the screens of the mobile app and attractively contrast with the text.
Further, the main page features examples of users’ videos with the names of the users specified (Explore Hykoos). Clicking on one of the examples opens a preview of the video including comments. There is also an option of liking the chosen video and leaving a comment (in this case the user is offered to authorize).
The website design was developed so as to fit perfectly mobile devices and tablets (1024 pix and 2048 pix).